How Offres Omra is made: AI drafting, a facts register, checks

We would rather tell you exactly how this site is put together. Offres Omra pages are drafted with the help of an AI tool. The tool does not make things up: it writes from a register of sourced facts, and every page goes through a series of automated checks before it is published.

What is the facts register?

It is the publisher's list of everything the site is allowed to state: a number, a date, a rule or a statement made by someone. For each fact, the register keeps the source, the kind of source (official, press, a company's own statement), how certain it is, the date it was consulted and the date it is next due for review.

A fact can only be used once it is approved. The facts approved at launch were checked through desk research against the sources cited; a member of the team still has to re-confirm them one by one. That is why our pages say “Sources consulted on …” and never name a reviewer.

What do the automated checks look at?

Line by line

  1. Numbers. A sentence with a number, a date or a rule has to cite an approved fact, and the number written has to be that fact's number.
  2. Caution. A fact that rests on an estimate or a single source keeps its wording (“according to…”, “estimate”) in the same sentence.
  3. Promises. Sales promises and urgency wording are rejected in all three languages.
  4. Duplicates. A page too close to another page in the network is stopped.
  5. Links. Every internal link has to lead to a page that exists; links to the publisher's commercial site are counted, flagged and capped.
  6. Disclosure. A page that mentions the publisher or its brand automatically gets the box saying the publisher is a travel agency.
  7. Religious texts. No sacred text can appear unless a qualified person has approved it; there are none on the site today.

A page that fails any of these checks is not published.

Does a person read every page?

Not before it goes live. Articles that pass every check are published automatically, and the publisher then reviews a weekly report of what was published. We know that is a demanding choice for a subject that touches family budgets, which is exactly why the checks are strict and corrections are public.

English pages are written directly in English from the same register. They are not translations of the French or Arabic pages.

How is the comparison tool built?

It is a small script that runs in your browser. It holds no prices and no agency data, sends nothing over the internet and keeps nothing once you close the page. We do not measure what you type into it; we only see how many times the page is visited.

What happens when a fact gets old?

Every fact has a review date. Once that date passes, the page citing it shows an “Information being updated” banner. If the fact is not renewed shortly after, the page is withdrawn from search engines until it is.

To report a mistake, use the contact page and quote the page and sentence. Who stands behind the site is explained on the publisher page.